Most communities fail. This is a painful fact.Brands as large as Coca-Cola have learned this lesson the hard way. Invest thoughtfully right from the start with Gather's coaching, facilitation, research, and strategy help.
We work with your team to prioritize your goals and align around a shared strategy. Where possible, we begin to connect that strategy to community building. At the end, you will walk away with an understanding of where community can help your organization strategically.
Too swamped with the day-to-day work to get to know the pain points of your members? We can help you get back in touch with what your members or customers need. We are experienced in community research, from one-on-one interviews to surveys to data analysis.
We've written the book on community platforms (literally, two of them!). We have a proven and unbiased system for choosing the right platform, and we take all the guesswork out of the process, saving you months of headaches and dead-end sales calls with community platform providers.
Launching a community is a serious endeavor. We help you strategically launch a community, from testing with alpha users to creating a Founding Member group to working together on a marketing plan that resonates with your ideal customers.
Is your community having trouble gaining traction and adding value to your business? Is member engagement flagging, and you've lost sight of why you've built your community in the first place? We can help you.
Are you doing everything you can to engage your community and still not seeing results? Why is it that people are not responding to your programs? We help assess the gaps with a strategic audit, and then we work to fill the gaps.
Need help showing your executive team that your community is impacting the organization's goals? We work together to clarify your story and show your ROI in a way that not only meets but exceeds industry standards.
Even if your community is extremely successful, you may be pulling your hair out trying to manage it day in and day out -- alongside a million other responsibilities. We can help you optimize community operations to make your work easier and more effective.
If you're new to managing community for a brand, our one-on-one coaching can help you get out of your own head and begin to gain control of the operations of your community. In addition to coaching, we offer community management services for select clients.